Our Story

By Salespeople,
For Salespeople.

Easy Sales CRM was born out of frustration. Our founders were salespeople in Nairobi who tried every CRM on the market — and every one of them added more work than they removed.

We built the CRM we always wished existed

In 2024, our team of Kenyan salespeople was juggling WhatsApp conversations, Excel sheets, and sticky notes. We tried Salesforce — it was built for Fortune 500 companies, not Nairobi sales floors. We tried HubSpot — too complex, too expensive, no M-Pesa.

We tried everything. Nothing worked for the way Kenyan sales actually happens — fast, WhatsApp-first, high-volume, mobile-heavy.

So we built Easy Sales CRM. A CRM that captures every lead automatically from calls and WhatsApp, shows you exactly what needs your attention, and gets out of your way so you can close.

Today, 500+ sales teams across Kenya use Easy Sales CRM to move leads from new to closed — faster than ever before.

500+

Sales teams across Kenya

4.8★

Average satisfaction rating

Faster deal closing

What We Stand For

Salesperson First

Every decision we make starts with one question: does this help a salesperson close faster? If the answer is no, we don't build it.

Speed Over Complexity

We obsess over removing clicks, not adding features. The fastest path from 'first call' to 'deal closed' is our north star.

Built for Kenya

M-Pesa. WhatsApp. Kenyan sales culture. We build for the reality of how business gets done in East Africa — not Silicon Valley.

Teams Win Together

Sales is a team sport. Easy Sales CRM makes every agent better, every manager smarter, and every team more dangerous.

No more scattered conversations

One inbox. One pipeline.

With other CRMs, you're stuck entering data and updating records all day. Why should you help your CRM help you? Easy Sales CRM works for you.

Built for how real businesses in Africa work.

No endless data entryNo mindless clicksReply to leads 3× fasterSet up in under 10 minutes

Spend less time updating your CRM.